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I am a technical leader, a process optimizer, and an ingeniously creative producer with 10+ years developing and managing digital products for national and global brands. I can point to a proven history of optimizing internal systems for improved performance and cost savings as well as launching revenue-increasing digital programs. When you work with me you get all this plus a SCRUM Alliance Certified SCRUM Master who can bring the tools and theory of Agile process to work for your business. I am an expert in the popular Google tools for AdWords, Analytics, and Data (Beta).

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Recent Content
Inside industry advice for content producers, publishers, and brands.

Lead Gen, Form Building, and Game Theory

Feb. 20, 2018 by

Lead generation (lead gen) can feel like a moving target or a black hole no matter what industry you are in. There seem to be a multitude of approaches and gurus out there ready to tell you what the “right”

Executing a Wide Range of Digital Products & Content

Feb. 6, 2018 by

Producing a variety of sold products and keeping a constant stream of content on your website or channel is, in very basic terms, the only thing a digital content producer needs to do. But balancing the different production requirements of

Kate McBride LLC: Brand Development

Feb. 6, 2018 by

A branding and digital footprint project for a project management and process optimization firm. This project was to brand, streamline, and distribute the identity of this company. The first step was to develop an icon and logo that represented the

Marmot Video Ads: HTML5 Ad Unit Production

Feb. 6, 2018 by

This was a simple production project to take video ads created by another team and convert them to DFP and 3rd Party Ad Server compatible files with HTML5 frameworks. This requires conforming to ad specs that call for playback controls,

GORE-Tex Interactive

Dec. 21, 2017 by

The GORE-Tex interactive unit for the new lifestyle and “surround” technology was a multi-faceted approach. This was part of a content marketing program that included product reviews, feature placement on buyers guides, and articles about the new technology and products

Pikes Peak Probate Services: Branding and Website

Nov. 19, 2017 by

Pikes Peak Probate Services is a full service probate business with contracts in Colorado from the state and local courts. Established in 2010, they are a fully bonded and insured Professional Fiduciary serving the Rocky Mountain region. JSRashkin consulting created a

JSRashkin Consulting is Stephen Fry proof thanks to caching by WP Super Cache