Producing a variety of sold products and keeping a constant stream of content on your website or channel is, in very basic terms, the only thing a digital content producer needs to do. But balancing the different production requirements of each type of media can have you switching from task to task and even changing your brain hemispheres from creative to analytical within a single task type. So how do you manage all of this?
One of my guiding principals for digital production is to keep an up-to-date and optimized catalog of your best products and tools. to do this you want to maintain a feedback loop to understand what is working, how it is working, and why it is working. This is a process involving experimentation, monitoring and analysis, and optimization.
Here I would like to break down the process and provide some helpful tools for getting it done.
Creative Control & Teamwork
Making something great can sometimes seem to be a daunting task. But breaking it down into discreet slices of functionality and product can make all this more manageable. For that there are some fantastic Agile and process management tools
- Slack
- Trello
- Google Docs/Drive
- Source Tree
- GIT Hub
Tracking & Analysis
Once you make something great you want to monitor and track as many aspects of your product or project as possible in order to
- Google Analytics
- Google Sheets
- Google Data Studio (Beta)
Content & Distribution
Specific web projects can often be about getting content out to the right audience. For that a simple footprint is needed for any project. This should consist of: a website, a social profile, and an ad network or campaign. For this i have some very simple, free tools, that i recommend.
- WordPress
Marketing & Promotion
- Google AdWords
WordPress Plugins
WordPress is a free, open source, CMS that is designed for content production. It is maintained by a community of developers and if you can think of a tool or function you want, odds are someone has already built it. Here are my top plugins for WordPress:
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